Transforming digital strategy at scale: a case study of Schwabe Group's journey with Drupal

Join an insightful session "Drupal at the core of Schwabe Group’s Digital Strategy" where Baddy Breidert, CEO of 1xINTERNET, and Alexander Reisenauer, Director of Global Digital Marketing at Schwabe Group, will delve into the digital transformation journey of one of Europe's oldest pharmaceutical companies. Discover how strategic decisions led to Drupal becoming a key component of Schwabe's digital ecosystem!

Session overview

Schwabe Group, a global leader in the pharmaceutical and health industry, is represented in over 50 countries with a portfolio of more than 100 websites. In late 2020, the company embarked on a mission to consolidate its digital presence through a scalable multi-site platform, ensuring consistency, centralized administration, and global legal governance.

Learn how Schwabe Group:

• Evaluated and selected Drupal amidst a diverse digital landscape.
• Overcame challenges in unifying disparate CMS systems and static websites.
• Implemented a scalable solution with a focus on a unified design system and an exceptional editorial experience.
• Integrated key technologies like Elastic Search and a PIM system with SAP API to enhance their digital infrastructure.

More information on this case study

Learning objectives

Gain actionable insights into:

• The agency and technology selection process.
• Key challenges encountered and solutions implemented.
• Examples of successful implementation across multiple sites.
• The next steps in Schwabe Group’s ongoing digital transformation.

Why attend?

Experience level: Beginner

This session is a must for anyone interested in real-world case studies of large-scale digital transformation. Whether you're a digital strategist, developer, or simply curious about how large organizations are leveraging Drupal to unify and optimize their web presence, this talk will provide valuable insights.

When will this take place? 

Tuesday 24th of September at 15:15 in Room 3 (129-130).