Niggemann - wholesale food supplier B2B webshop

Niggemann Food Frischemarkt is a German company specialising in the wholesale supply of mainly fresh food. With a focus on providing fresh and high-quality products using a dual chamber refrigeration system, their motto is “Nobody can be fresher”.

Niggemann has established itself as a prominent player in the market with a fleet of trucks delivering fresh food across Germany, the core area is the Ruhr region. The company operates as a wholesale distributor, supplying a wide range of fresh food items to restaurants, retailers and other businesses in the foodservice sector. 

Niggemann was acquired by Transgourmet in 2018 in order to strengthen its fresh food expertise and to better meet its high customer demand for freshness and quality. The company is committed to excellence, maintaining stringent quality control measures throughout their supply chain to ensure that only the freshest products reach their clients.

The project centered on creating a robust B2B webshop to support Niggemann’s wholesale operations. Using Drupal as the foundation, the platform was designed to be user-friendly, functional, and fully responsive to modern browsing needs. The design was aligned with Transgourment's overall strategy, while preserving the unique identity of the Niggenmann brand.

Beyond technical implementation, Niggemann’s team was guided through a step-by-step training process, equipping them with the skills to independently manage the webshop post-launch.

Custom features tailored to B2B requirements were integrated, including product categorisation, intuitive search functionality, and easy order management. SEO strategies and tracking capabilities were also embedded to optimize online visibility and gather actionable insights into user behavior.

The result is a platform that improves customer experience while aligning with Transgourmet’s broader branding and operational goals.

Speed to delivery

We prioritised efficiency without sacrificing quality and functionality, ensuring the webshop was delivered promptly. This enabled Niggemann to quickly meet their customers’ needs with a modern solution.

Pantheon hosting

The webshop is hosted on Pantheon, a high-performance hosting solution. It provides scalability, exceptional uptime, and robust security, maintaining reliable operations.

Training for autonomy

Regular training sessions empowered Niggemann’s team to confidently manage and update their platform independently. This autonomy allows them to remain agile in meeting evolving customer needs.

Editorial experience

Drupal’s intuitive CMS was tailored to provide a user-friendly editorial experience. This enables administrators to efficiently update content, add products, and maintain the webshop’s functionality without external support.

SEO optimisation

Effective SEO strategies were implemented, including keyword optimisation, structured metadata, and content improvements. These efforts significantly increased visibility and rankings, driving more organic traffic to the site.

Tracking implementation

Robust tracking tools were integrated to provide insights into customer behavior and site performance. This data helps Niggemann continuously improve their platform and make informed business decisions.

As part of the Transgourmet group, Niggemann recognised the advantages of using Drupal to manage a complex wholesale distribution system. The platform's scalability, high security standards and extensive integration capabilities made Drupal the ideal choice for them to develop their own B2B webshop and achieve their business goals.